Amazon Cloud Player: First Impressions

 

Ihsan Magazine - Amazon has made its triumphant entry into the music streaming world with Amazon Cloud Player. Rather than stream a library of predetermined music (e.g. Pandora, Spotify), Cloud Player lets you upload your existing music library and stream it from any computer or Android device.For the last 30 minutes, I’ve been testing out Cloud Player. While it’s impossible to get the full experience in half an hour (mostly because Amazon estimates it will be another 12 hours before my first 1,262 songs are uploaded), I’ve had enough time to play with it to write a preliminary evaluation of Amazon’s new streaming music service.
Here are some of my initial thoughts about Amazon Cloud Player and its companion Android app:

• Uploading: When you first install Cloud Drive on your computer, it searches your entire hard drive for your music and your playlists. While this takes a while (10 minutes), once the process is complete, it makes uploading songs a snap. It pulled my iTunes playlists and let me choose which ones I wanted to upload, a very welcomed feature.
• Usability: The web-based cloud player is really intuitive. The layout makes it easy to select songs, search your music archives and organize your music. The player itself is quick to load, responsive, and even lets you skip around to different points in your music, something not possible with most of the streaming music players on the market today.

• Music Quality: While I’m no audiophile, I really can’t tell any difference between Cloud Player and a streaming service like Pandora. Playing music from your hard drive is going to give you a better acoustic experience, but the vast majority of consumers won’t be able to tell the difference.
• Features: Cloud Player doesn’t have a lot of frills, but you will be able to do almost everything you want within it. It doesn’t have iTunes’ ability to automatically download podcasts or Genius recommendation feature, but they’re not necessary features for a great music experience.
• Android: I also took Amazon’s Cloud Player app for spin on a Motorola Atrix 4G phone. After signing in with my Amazon account, it quickly found my uploaded music and played it flawlessly. Again, I was able to skip around to different points in my music, create playlists and search my Cloud Drive for uploaded music. The player even lets you access your on-device music, essentially rendering Google’s official Music player useless.
• Price: You start with 5 GB of free storage, but for the vast majority of people, that won’t be enough. Without a second thought, I upgraded to 20 GB for $20/year, though in retrospect I should’ve bought a cheap album instead. The pricing plan is very simple: 1 GB per dollar. I paid more for Pandora One ($36)than I did for 20 GB of Cloud Player storage, so overall I’d say Amazon’s giving everybody a good deal.

Even from my short test, it became apparent that Amazon wasn’t launching some half-baked product; Cloud Player is a fully-functional, very usable streaming music player that could even make iTunes obsolete for many people, and its ability to play on-device and cloud-based music could quickly make it Android’s killer app.
Amazon has thrown down the gauntlet and set a high bar for cloud-based music streaming. Apple and Google, which are expected to launch their own cloud players sometime this year, will have to match Amazon on usability and price if they’re going to compete.
Amazon can’t rest on its laurels though; Apple will surely harness its control of iPhone, iTunes and iOS to boost its own offering and give the shopping giant a run for its money.